I guess Blizzard wants to cut off the middleman.
How much more can Blizzard milk Wow franchise ?
Blizzard has been flirting with in game purchase for a while now. The World of Warcraft store is mostly stocked with cosmetic items, or flashy pets, but nothing that does much to change the way the game is played. Today, though, Blizzard steps across that line with its new Character Boosts, sending one character on the fast track to level 90. Character Boosts can be purchased from the in-game interface for $60.
We got an unintended sneak peek at that price tag when a glitch allowed players to visit the in-game store last month, but the details weren't confirmed back then. Now, it seems like this is the real deal: one Character Boost comes free with all purchases of the Warlords of Draenor expansion, but subsequent boosts will cost $60. For those keeping track at home, that's ten dollars more than the price of the expansion, which you'll need to own to reach the level cap.
Once you purchase a Character Boost, you'll be able to use it on any character with a level lower than 90. The Boost brings that character to the level cap, outfits them with level-appropriate gear to start playing end-game content, and (if the character was level 60 or higher) maxes out their professions.
This is definitely a convenience purchase, intended for players with a lot of disposable income. Still, it raises some questions - if you're willing to pay the equivalent of four months of subscription time to skip most of the game's content, your definitions of "work" and "play" might be getting a little blurred.
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